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Motorcycle Investor mag

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World motorcycle search and sales trends

January 2026

Adventure Rider online has hosted Michael Uhlarik from Motorcycle Global in an enlightening discussion of current world motorcycle search and sales trends.

It targets three markets: India, Italy and the USA and produces some surprises.

We can recommend watching it through to the end, as there are some fascinating points regarding the industry, generational change and its path as a whole.

It's about an hour and 14 minutes in length, so maybe plan on a few bites at it. That will be worth the trouble for anyone with an interest in the industry and its long-term health.

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